Built To Last Successful Habits Of Visionary Companies

Published in 1994, “Built to Last: Successful Habits of Visionary Companies” by Jim Collins and Jerry I. Porras is a seminal work that explores the qualities and practices that set enduring and visionary companies apart from their counterparts. The authors conducted an extensive six-year research project, analyzing a vast array of companies to identify what makes certain organizations thrive over the long term. The book introduces the concept of “visionary companies” and challenges the conventional wisdom that success is primarily driven by charismatic leadership or specific industry conditions. Collins and Porras identify timeless principles and core values that contribute to the sustained success of these visionary companies, emphasizing the importance of a strong corporate culture and a commitment to enduring goals.