Made To Stick: Why Some Ideas Take Hold And Others Come Unstuck

Name: Made To Stick: Why Some Ideas Take Hold And Others Come Unstuck - AXIA Books
SKU: AXDBS1179
Price: 1200 BDT
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“Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck” is a compelling exploration of what makes certain ideas resonate and endure in the minds of people while others fade away. Co-authored by Chip Heath and Dan Heath, the book delves into the anatomy of sticky ideas, seeking to uncover the common elements that enable them to capture attention, inspire action, and stand the test of time. Drawing on a myriad of real-world examples, from urban legends to successful advertising campaigns, the authors distill the essential principles that transform ordinary ideas into extraordinary ones.

Weight	0.234 kg
Author	Dan Heath
Publisher	RHUK
Book Type	Non-Fiction , Wisdom Quest
Categories	Self-help
Best for	Analysis & Strategy
Ages	16+
Binding	Paperback
Edition	Latest edition (7 February 2008)
ISBN	978-0099505693
Language	English
Pages	336
Printing Remarks	Imported
Dimension	19.3 x 12.7 x 2.29 cm
Weight	0.234 Kg

SKU: AXDBS1179 Category: Self-help Tags: Non-Fiction, Wisdom Quest

The book introduces the SUCCESs framework, an acronym encapsulating the key attributes that make ideas memorable: Simple, Unexpected, Concrete, Credible, Emotional, and Stories. Through engaging narratives and practical insights, “Made to Stick” not only educates readers on the psychology behind sticky ideas but also equips them with the tools to make their own messages more compelling and enduring. By weaving together research, anecdotes, and actionable advice, the Heath brothers provide a valuable resource for anyone seeking to communicate more effectively and make their ideas stick in a world inundated with information and distractions.