Books

“Enthusiasm is as brittle as crystal, but common sense is Durable as brass. ” This is a compact and compelling edition of yoritimo-tashi’s two great works, influence: how to exert it and common sense: how to exercise it. From lessons on awakening the dormant energies within us by increasing and expanding the psychic forces to exerting powerful influence by exchanging confidence, the power of influence includes guidance on exerting influence by persuasion and suggestion, developing magnetic influence of the human eye, acquiring and developing common sense and practical sense, how to go about applying them in our daily lives, and their profitable utilization in the business world. Though centuries old, the doctrines of the twelfth-century Japanese shogun still remain relevant in modern times.

"The Smart Start Up" is a comprehensive guidebook tailored for aspiring entrepreneurs embarking on their business journey. Written by seasoned professionals, this book offers invaluable insights and practical advice on how to navigate the complexities of starting and scaling a successful business. From crafting a compelling business plan to securing funding, building a strong team, and effectively marketing products or services, "The Smart Start Up" covers all aspects of launching and managing a startup. With actionable strategies, real-world examples, and expert tips, this book equips readers with the knowledge and tools they need to turn their entrepreneurial vision into a thriving reality. Whether you're a first-time founder or a seasoned entrepreneur, "The Smart Start Up" provides the essential guidance and inspiration to help you build a sustainable and profitable business from the ground up.