Nudge

Name: Nudge - AXIA Books
SKU: AXCRT0156
Price: 1120 BDT
Availability: InStock

Original price was: ৳1,400.Current price is: ৳1,120.

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“Nudge: Improving Decisions About Health, Wealth, and Happiness” by Richard H. Thaler and Cass R. Sunstein is a groundbreaking exploration of behavioral economics and the ways in which small changes, or “nudges,” can significantly influence human decision-making. First published in 2008, the book challenges traditional economic theories by emphasizing the psychological factors that shape individuals’ choices. Thaler and Sunstein argue that by understanding how people think and make decisions, policymakers and organizations can design interventions that guide individuals toward better choices without restricting their freedom.

Weight	0.27 kg
Author	Richard H. Thaler
Publisher	Penguin
Book Type	Non fiction
Categories	Finance & Economics , Self help
Best for	Book on behavioral economics concepts.
Ages	18+
Binding	Paperback
Edition	25 August 2022
ISBN	9780141999937
Language	English
Pages	384
Printing Remarks	Imported
Dimension	19.7 x 12.9 x 2.31 cm
Weight	0.27 kg

SKU: AXCRT0156 Categories: Finance & Economics, Self-help Tag: Non-Fiction

The authors draw on a wealth of research from behavioral economics to illustrate how subtle changes in the way choices are presented—such as altering the default option or providing information in a more accessible manner—can have a substantial impact on decision outcomes. “Nudge” not only offers valuable insights into the field of behavioral science but also provides practical suggestions for policymakers and businesses to design choice architectures that lead to more beneficial decisions for individuals and society as a whole. The book has had a profound influence on public policy discussions, encouraging a more nuanced and empathetic approach to designing systems that recognize and work with the intricacies of human behavior.