This Is Marketing

Name: This Is Marketing - AXIA Books
SKU: AXDBS1190
Price: 1150 BDT
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“This Is Marketing” by Seth Godin is a groundbreaking work that challenges traditional marketing norms. Godin advocates for a more holistic and empathetic approach to marketing, emphasizing the creation of meaningful connections and value for consumers. The book is a guiding light for navigating the digital age, encouraging marketers to focus on solving problems and addressing niche community needs rather than chasing mass appeal. Godin’s insights, rooted in consumer psychology, make this book not just a manual for professionals but a manifesto for transforming the way businesses engage with and understand their audiences. It stands as a beacon for those seeking to revolutionize their marketing strategies and foster genuine connections in today’s dynamic marketplace.

Weight	0.353 kg
Author	Seth Godin
Publisher	Portfolio Penguin
Book Type	Undergrad-Grad
Categories	Business
Best for	Marketing wisdom in one compact, accessible, timeless package
Ages	18+
Binding	Paperback
Edition	27 November 2018
ISBN	978-0241370148
Language	English
Pages	288
Printing Remarks	Standard (Local Print)
Dimension	15.3 x 2.1 x 23.4 cm
Weight	0.353 Kg

SKU: AXDBS1190 Category: Business Studies Tag: Undergrad-Grad

Godin’s prose is both compelling and accessible, making “This Is Marketing” a valuable resource for seasoned marketers, entrepreneurs, and anyone keen on understanding the dynamics of influence in the modern marketplace. Through real-world examples and actionable advice, Godin demystifies marketing, presenting it as a force for positive change and a means to create authentic connections between businesses and the people they serve. As a result, the book transcends its title, becoming a timeless guide for those who aspire to transform the landscape of marketing from one of mere transaction to a realm of profound human connection.