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Nudge
Original price was: ৳1,400.৳1,120Current price is: ৳1,120.
5 in stock
“Nudge: Improving Decisions About Health, Wealth, and Happiness” by Richard H. Thaler and Cass R. Sunstein is a groundbreaking exploration of behavioral economics and the ways in which small changes, or “nudges,” can significantly influence human decision-making. First published in 2008, the book challenges traditional economic theories by emphasizing the psychological factors that shape individuals’ choices. Thaler and Sunstein argue that by understanding how people think and make decisions, policymakers and organizations can design interventions that guide individuals toward better choices without restricting their freedom.
| Weight | 0.27 kg |
|---|---|
| Author |
Richard H. Thaler |
| Publisher |
Penguin |
| Book Type |
Non fiction |
| Categories |
Finance & Economics ,Self help |
| Best for |
Book on behavioral economics concepts. |
| Ages |
18+ |
| Binding |
Paperback |
| Edition |
25 August 2022 |
| ISBN |
9780141999937 |
| Language |
English |
| Pages |
384 |
| Printing Remarks |
Imported |
| Dimension |
19.7 x 12.9 x 2.31 cm |
| Weight |
0.27 kg |
The authors draw on a wealth of research from behavioral economics to illustrate how subtle changes in the way choices are presented—such as altering the default option or providing information in a more accessible manner—can have a substantial impact on decision outcomes. “Nudge” not only offers valuable insights into the field of behavioral science but also provides practical suggestions for policymakers and businesses to design choice architectures that lead to more beneficial decisions for individuals and society as a whole. The book has had a profound influence on public policy discussions, encouraging a more nuanced and empathetic approach to designing systems that recognize and work with the intricacies of human behavior.
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