The Challenger Sale: How To Take Control Of The Customer Conversation

Name: The Challenger Sale: How To Take Control Of The Customer Conversation - AXIA Books
SKU: AXDBS0928
Price: 1600 BDT
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“The Challenger Sale: How To Take Control Of The Customer Conversation” by Matthew Dixon and Brent Adamson is a groundbreaking exploration of sales strategy that challenges traditional approaches. The book introduces the concept of the “Challenger” salesperson, someone who is not afraid to push customers out of their comfort zones and challenge their preconceived notions. Dixon and Adamson draw on extensive research to present a compelling framework for effective selling, emphasizing the importance of teaching customers something new and guiding them toward solutions that best fit their needs. The Challenger approach, outlined in the book, provides a fresh perspective on sales by shifting the focus from relationship-building alone to delivering valuable insights and driving constructive discussions that ultimately lead to more successful sales outcomes.

Weight	0.295 kg
Author	Matthew Dixon
Publisher	Portfolio Penguin
Book Type	Intellect , Non-Fiction
Categories	Business
Best for	Those involved in sales, marketing, and business development
Ages	18+
Binding	Paperback
Edition	7 February 2013
ISBN	978-0670922857
Language	English
Pages	240
Printing Remarks	Standard
Dimension	15.3 x 1.8 x 23.4 cm
Weight	0.295 kg

SKU: AXDBS0928 Category: Business Studies Tags: Intellect, Non-Fiction

As readers delve into “The Challenger Sale,” they gain valuable insights into the dynamics of successful sales interactions. The authors argue that challenging the status quo and engaging customers in a thought-provoking manner are essential for driving sales in today’s competitive landscape. The book is not just a guide for sales professionals; it’s a strategic blueprint that empowers individuals and organizations to take control of customer conversations and drive meaningful value. By dissecting the traits and behaviors of top-performing salespeople, “The Challenger Sale” provides a roadmap for professionals looking to enhance their sales effectiveness and create lasting, mutually beneficial relationships with clients in an ever-evolving business environment.