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The Lean Startup: How Constant Innovation Creates Radically Successful Businesses
৳1,600
5 in stock
The Lean Startup methodology, pioneered by entrepreneur and author Eric Ries, has revolutionized the way entrepreneurs approach the process of starting and growing a business. At its core, the Lean Startup is a systematic, scientific approach to creating and managing successful startups in an age of uncertainty. It encourages entrepreneurs to continuously test their assumptions, learn from customer feedback, and iterate quickly to adapt to changing market conditions. The methodology places a strong emphasis on the Build-Measure-Learn feedback loop, where entrepreneurs rapidly build a minimum viable product (MVP), measure its performance, and learn from the data to inform the next iteration. This iterative process minimizes wasted resources and increases the chances of building a product that truly meets customer needs.
Weight | 0.195 kg |
---|---|
Author |
RIES ERIC |
Publisher |
Penguin |
Book Type |
Intellect ,Undergrad-Grad |
Categories |
Business |
Best for |
Entrepreneurs, startup founders, and business leaders,strategy,management in organizational success and sustainability |
Ages |
18+ |
Binding |
Paperback |
Edition |
6 October 2011 |
ISBN |
978-0670921607 |
Language |
English |
Pages |
336 |
Printing Remarks |
Imported |
Dimension |
15.3 x 2.5 x 23.4 cm |
Weight |
0.195 Kg |
One of the key principles of the Lean Startup is the concept of validated learning. Instead of relying on assumptions and traditional business plans, entrepreneurs are encouraged to gather real-world data through small-scale experiments. This data-driven approach helps startups make informed decisions and pivot or persevere based on actual customer behavior. The Lean Startup methodology has been widely adopted across industries, from tech startups to established corporations, as a framework for fostering innovation, reducing risk, and maximizing the chances of building a successful and sustainable business in today’s dynamic and competitive landscape.
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