Design Your Thinking

Dr. Pavan Soni’s book delves into the often-overlooked skill of disciplined thinking, employing the design thinking approach to tackle a wide range of problems, from product development to traffic in Bangalore. Through numerous examples, many rooted in the Indian context, the book illustrates exemplary problem-solving methods. It introduces various tools, guidelines, and mindsets necessary for practicing design thinking effectively. The ultimate goal is to empower practitioners to systematically solve complex problems without external assistance. As a researcher, Pavan thoroughly explores existing literature, as evidenced by the extensive list of references spanning thirty pages. The book is well-structured, covering topics such as the fundamentals of design thinking, its relevance today, key principles, real-world applications, and strategies for becoming a proficient design thinker. Instead of summarizing, let me share captivating concepts, excerpts, and quotes from the book that caught my attention.

Pavan Soni is an innovation evangelist and educator with a passion for teaching. He founded Inflexion Point, a consultancy focusing on strategy and innovation, and has worked with major companies like Reliance, Tata Group, and Flipkart. Pavan shares his expertise as a visiting faculty at IIM Bangalore and IIM Lucknow, and mentors at NSRCEL and Founder Institute. He’s also a columnist for several publications and has been recognized for his contributions, including being shortlisted for the FT & McKinsey Bracken Bower Prize. Pavan holds degrees in engineering and industrial engineering, as well as a PhD in corporate strategy from IIM Bangalore. Learn more about his work at www.pavansoni.com.