Getting to Yes : Negotiating an agreement without giving in

“Getting to Yes: Negotiating an Agreement Without Giving In” by Roger Fisher, William Ury, and Bruce Patton is a seminal work in the field of negotiation and conflict resolution. The book introduces the principled negotiation approach, emphasizing the importance of reaching mutually beneficial agreements by focusing on interests rather than positions. The authors present a methodical framework for negotiation that seeks to create value, foster collaboration, and build durable relationships. Through insightful anecdotes and practical examples, “Getting to Yes” provides readers with a set of strategies and principles to navigate negotiations effectively, encouraging a mindset that prioritizes common ground and shared objectives over adversarial tactics.