Switch How To Change Things When Change Is Hard

Name: Switch How To Change Things When Change Is Hard - AXIA Books
SKU: AXDBS1197
Price: 1200 BDT
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“Switch: How to Change Things When Change Is Hard” by Chip Heath and Dan Heath is a practical guide to understanding and implementing successful change. Using real-world examples and insights from psychology and organizational behavior, the Heath brothers present a compelling framework for navigating transformative changes. The book introduces the metaphor of the rational mind as the “rider” and the emotional side as the “elephant,” emphasizing the need to address both aspects for effective change. With actionable advice on shaping the path, directing the rider, and motivating the elephant, the authors empower individuals and organizations to overcome the challenges of change and achieve lasting transformations.

Weight	0.224 kg
Author	Dan Heath
Publisher	Random House Business
Book Type	Non-Fiction
Categories	Self-help
Best for	Personal Transformation
Ages	16+
Binding	Paperback
Edition	Latest edition (3 March 2011)
ISBN	978-1847940322
Language	English
Pages	320
Printing Remarks	Imported
Dimension	12.9 x 2 x 19.8 cm
Weight	0.224 KG

SKU: AXDBS1197 Category: Self-help Tag: Non-Fiction

“Switch” stands out for its engaging writing style, blending anecdotes, case studies, and practical advice. The authors present a range of strategies, from shaping the environment to appealing to emotions and logic, making the book accessible to a broad audience. Whether readers are looking to make personal changes or drive organizational transformations, the book offers a valuable toolkit for understanding the challenges of change and implementing strategies that increase the likelihood of success. “Switch” is a guide that empowers individuals and leaders to navigate the complexities of change, emphasizing the importance of aligning both rational and emotional elements to create lasting and positive transformations.